Posts in Digital Marketing

Improving Customer Communication Equals Business Success

By:Maché Smith

With customers becoming more confident in voicing their demands, businesses have to provide improved and efficient customer service to ensure success.

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Mobile Marketing Automation Upscaling Consumer Engagement

By:Lauren Van Niekerk

Mobile Messaging Automated platforms provide tools to reach customers at the right time & place by creating personalised campaigns that can reach thousands.

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What is Conversational Commerce?

By:Lauren Van Niekerk

Conversational Commerce changes the way businesses communicate with consumers by providing a more personalised and superior shopping experience online.

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RICA ChatBot Service Coming to South Africa

By:Lauren Van Niekerk

The rise of chatbots for solving basic consumer tasks see RICA set to release a chatbot consultant for improved customer service and engagement.

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The Benefits of Bulk SMS for Recruitment Agencies

By:Lauren Van Niekerk

We review nine practical ways recruitment agencies and career coaches can take advantage of bulk SMS to improve their service, retention rates and seal more leads faster than before

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Industry Predictions For How Mobile Will Change In 2019

By:Lauren Van Niekerk

We review which trends will take a foothold in 2019, be the anchor points for growth in the industry and how it will change the way we do business.

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All You Need To Know About The Digital Retail Forum 2019 Edition

By:Lauren Van Niekerk

Your guide into what this years DRF 2019 will look like and what we expect to see from this year's conference that brings together the most exciting members of the retail industry.

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Power to KaiOS for World’s First 3G Smartphone in Africa

By:Lauren Van Niekerk

New 3G Smartphone technology by KaiOS bridges the connectivity gap in Africa. The new range of smartphone is expected to connect Africa cheaper and easier!

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WhatsApp Providing A Green Light With Pay-To-Use Tools!

By:Lauren Van Niekerk

With WhatsApp being part of so many users lives, businesses have also started using it as a way to communicate with their clients. We take a closer look at how at the new pay-to-use tools by WhatsApp.

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16 Reasons Why Text-Based Marketing is The Trend to Follow!

By:Lauren Van Niekerk

Take a peek at why text-based marketing should not be overlooked in your business strategy. Research shows that text marketing is a key to success factor!

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Case Study: New Innovative iTouch Omni-channel Platform

By:Wafieka Bruckner

Today so many messaging tools are to manage your business' marketing function. iTouch has launched an innovative solution to help you manage all your message types in one centralised system.

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Facebook Testing out Augmented Reality Advertising

By:Staff Writer

Find out more about how social media giant Facebook is using augmented reality technology to engage with their users.

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Why Marketers Still Have Faith in SMS Marketing in 2018

By:Lauren Van Niekerk

If marketers are still firm believers in SMS why should you not include this channel in your strategy? We look at all the reasons to say yes to SMS.

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A tribute to World Emoji Day: The International Language of the Digital Age

By:Staff Writer

Today we pay a tribute to World Emoji Day and take a closer look at how this International Language of the Digital Age has come to be. We look and how emojis have evolved and how they are used as a tool to aid education and marketing today.

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How Bulk Messaging Can Be Used To Drive Video Marketing Efforts

By:Staff Writer

We've put together an alternative strategy to broadcast your video messaging with the use of bulk messaging tools like SMS, MMS or Rich Media Messaging like our very own MEMS product

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Google wants to add augmented reality to its Chrome browser

By:Staff Writer

Google's Chrome browser looks set to get a major update with the introduction of augmented reality for both desktop and mobile devices

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WhatsApp Begins Monetisation By Launching Its Business App

By:Staff Writer

WhatsApp for business app is here and it could change the way small business trades are done especially in mobile first landscapes like Africa

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Convert your excercise into cash with Sweatcoin

By:Staff Writer

Sweatcoin is an Android and iOS based app that offers fitness enthusiasts an additional incentive to exercise in exchange for digital currency.

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Why Brands Should Pay Attention to Contextual Content In Messaging

By:Staff Writer

We explore how emojis, gifs, memes and animated stickers are a branding opportunity waiting to be exploited in the growing text message, instant messaging & social media space

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Why Enterprise Messaging Solutions are iTouch’s Claim To Fame Application

By:Wafieka Bruckner

Why our enterprise messaging solutions have helped local and international businesses create, send, manage and report on all their bulk messaging activities.

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Mobile Marketing Strategies For The Mobile Marketer

By:Staff Writer

eCommerce will continue to grow in the mobile space and there are tactics you can use to make mobile marketing a core business function

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Bulk Messaging Has Gotten Smarter With The iTouch MEMS Platform

By:Staff Writer

We break down what rich communication services are and 5 actionable strategies businesses can use to leverage this technology to improve their mass communication

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Top 10 Grossing Business Apps for 2017

By:Staff Writer

Itouch takes a closer look at the Top 10 most profitable mobile business apps for 2017. Discover who has it made this year.

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Case Study: Theatre Improves Attendance & Walk In traffic Using Bulk SMS

By:Wafieka Bruckner

We take you through one of our success stories helping a client harness the power of Bulk SMS to improve their marketing communications and eventually sales.

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Mobile Reshapes B2B marketing

By:Staff Writer

The mobile landscape has opened up a few way of interacting with companies and B2B businesses are no exception as mobile now redefines they way B2B purchases and decisions are made

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Mobile network provider USSD codes in Ghana

By:Lauren Van Niekerk

Find a complete list of useful USSD codes Ghanaian subscribers of all networks should know about and even some new ones you should try out

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Smart Homes Are On Their Way

By:Lauren Van Niekerk

We introduce you to what smart homes are, what infrastructure a smart home needs in order to run and finally what a smart home is capable of doing once set up

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5 Ways To Use SMS To Drive Social Change

By:Lauren Van Niekerk

How to use SMS marketing to drive your social initiative perfect for community projects & NGOs looking to gain momentum

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