With click-through rates in surplus of 60% and a 39% increase in conversion rates, let us look at what Rich Media Messaging can do for you and how to use it.
As the messaging medium of the future, the possibilities & opportunities for implementing Rich Messaging into marketing campaigns & customer experiences are endless.
Rich messaging is an effective & powerful solution that is creating a new era of consumer marketing and low-human contact - transforming the way of messaging
Due to COVID-19, the book industry anticipated a 75% decline in revenue. Let’s look at how RMS can help this industry reconnect and interact with their consumers during these difficult times.
A signature solution called Contactless Verification Transaction or CVT has been launched through a joint collaboration between iTouch and Trackmatic. This technology is proudly South African and will be made available across the continent and beyond.
SMS increased by at least 32% in the first few weeks of March. As SMS holds a 98% open rate & emails 20%, SMS is proving why they are the better marketing tool.
With many not having access to the internet, reaching your consumers during lockdown can be limiting & this is why SMS is the best way forward.
With approximately 3 billion email users, optimising your brand’s email marketing strategy is the game-changer you need to improve your brand reachability.
As the digital landscape continues to innovate and expand, we discuss seven current trends which are set to shape and create digital transformation in 2020.
2019's Digital Transformation Congress sees hundreds advance their knowledge of the latest business technologies, digital innovations & its impact on businesses.
AMP is an open source technology by Google, which enhances emails by providing interactive emails for subscribers; reviving the email marketing industry.
With customers becoming more confident in voicing their demands, businesses have to provide improved and efficient customer service to ensure success.
Mobile Messaging Automated platforms provide tools to reach customers at the right time & place by creating personalised campaigns that can reach thousands.
Conversational Commerce changes the way businesses communicate with consumers by providing a more personalised and superior shopping experience online.
The rise of chatbots for solving basic consumer tasks see RICA set to release a chatbot consultant for improved customer service and engagement.
We review nine practical ways recruitment agencies and career coaches can take advantage of bulk SMS to improve their service, retention rates and seal more leads faster than before
We review which trends will take a foothold in 2019, be the anchor points for growth in the industry and how it will change the way we do business.
Your guide into what this years DRF 2019 will look like and what we expect to see from this year's conference that brings together the most exciting members of the retail industry.
New 3G Smartphone technology by KaiOS bridges the connectivity gap in Africa. The new range of smartphone is expected to connect Africa cheaper and easier!
A list of 10 ways gyms can use SMS marketing to generate new signups and also encourage repeat customers.
With WhatsApp being part of so many users lives, businesses have also started using it as a way to communicate with their clients. We take a closer look at how at the new pay-to-use tools by WhatsApp.
Take a peek at why text-based marketing should not be overlooked in your business strategy. Research shows that text marketing is a key to success factor!
Today so many messaging tools are to manage your business' marketing function. iTouch has launched an innovative solution to help you manage all your message types in one centralised system.
Find out more about how social media giant Facebook is using augmented reality technology to engage with their users.
If marketers are still firm believers in SMS why should you not include this channel in your strategy? We look at all the reasons to say yes to SMS.
Today we pay a tribute to World Emoji Day and take a closer look at how this International Language of the Digital Age has come to be. We look and how emojis have evolved and how they are used as a tool to aid education and marketing today.
We've put together an alternative strategy to broadcast your video messaging with the use of bulk messaging tools like SMS, MMS or Rich Media Messaging like our very own MEMS product
Google's Chrome browser looks set to get a major update with the introduction of augmented reality for both desktop and mobile devices
WhatsApp for business app is here and it could change the way small business trades are done especially in mobile first landscapes like Africa
Sweatcoin is an Android and iOS based app that offers fitness enthusiasts an additional incentive to exercise in exchange for digital currency.
We explore how emojis, gifs, memes and animated stickers are a branding opportunity waiting to be exploited in the growing text message, instant messaging & social media space
Why our enterprise messaging solutions have helped local and international businesses create, send, manage and report on all their bulk messaging activities.
eCommerce will continue to grow in the mobile space and there are tactics you can use to make mobile marketing a core business function
We break down what rich communication services are and 5 actionable strategies businesses can use to leverage this technology to improve their mass communication
Itouch takes a closer look at the Top 10 most profitable mobile business apps for 2017. Discover who has it made this year.
We take you through one of our success stories helping a client harness the power of Bulk SMS to improve their marketing communications and eventually sales.
The mobile landscape has opened up a few way of interacting with companies and B2B businesses are no exception as mobile now redefines they way B2B purchases and decisions are made
Find a complete list of useful USSD codes Ghanaian subscribers of all networks should know about and even some new ones you should try out
We introduce you to what smart homes are, what infrastructure a smart home needs in order to run and finally what a smart home is capable of doing once set up