Posts in Digital Marketing

How To Use Rich Media Messaging

By:Greg Brophy9422325

With click-through rates in surplus of 60% and a 39% increase in conversion rates, let us look at what Rich Media Messaging can do for you and how to use it.

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Everything You Need to Know About Rich Messaging

By:Greg Brophy9422325

As the messaging medium of the future, the possibilities & opportunities for implementing Rich Messaging into marketing campaigns & customer experiences are endless.

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8 reasons why rich messaging is altering the rules of customer communications

By:Greg Brophy9422325

Rich messaging is an effective & powerful solution that is creating a new era of consumer marketing and low-human contact - transforming the way of messaging

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How RMS can provide solutions for the book industry

By:Greg Brophy9422325

Due to COVID-19, the book industry anticipated a 75% decline in revenue. Let’s look at how RMS can help this industry reconnect and interact with their consumers during these difficult times.

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Contactless signature solution for the courier industry launches in SA

By:Greg Brophy9422325

A signature solution called Contactless Verification Transaction or CVT has been launched through a joint collaboration between iTouch and Trackmatic. This technology is proudly South African and will be made available across the continent and beyond.

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Why SMS Campaigns Are Better Than Email During COVID-19

By:Greg Brophy9422325

SMS increased by at least 32% in the first few weeks of March. As SMS holds a 98% open rate & emails 20%, SMS is proving why they are the better marketing tool.

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This is Why You Should Use SMS Marketing To Communicate During Lockdown

By:Greg Brophy9422325

With many not having access to the internet, reaching your consumers during lockdown can be limiting & this is why SMS is the best way forward.

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How to Thrive Using Email Marketing

By:Greg Brophy9595879

With approximately 3 billion email users, optimising your brand’s email marketing strategy is the game-changer you need to improve your brand reachability.

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Trends Set To Shape Digital Landscape In 2020

By:Greg Brophy9422325

As the digital landscape continues to innovate and expand, we discuss seven current trends which are set to shape and create digital transformation in 2020.

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Digital Transformation Congress 2019

By:Greg Brophy9422325

2019's Digital Transformation Congress sees hundreds advance their knowledge of the latest business technologies, digital innovations & its impact on businesses.

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Email Gets A Boost With AMP Update

By:Greg Brophy9595879

AMP is an open source technology by Google, which enhances emails by providing interactive emails for subscribers; reviving the email marketing industry.

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Improving Customer Communication Equals Business Success

By:Greg Brophy9595879

With customers becoming more confident in voicing their demands, businesses have to provide improved and efficient customer service to ensure success.

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Mobile Marketing Automation Upscaling Consumer Engagement

By:Greg Brophy9422325

Mobile Messaging Automated platforms provide tools to reach customers at the right time & place by creating personalised campaigns that can reach thousands.

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RICA ChatBot Service Coming to South Africa

By:Greg Brophy9422325

The rise of chatbots for solving basic consumer tasks see RICA set to release a chatbot consultant for improved customer service and engagement.

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The Benefits of Bulk SMS for Recruitment Agencies

By:Greg Brophy9422325

We review nine practical ways recruitment agencies and career coaches can take advantage of bulk SMS to improve their service, retention rates and seal more leads faster than before

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Industry Predictions For How Mobile Will Change In 2019

By:Greg Brophy9422325

We review which trends will take a foothold in 2019, be the anchor points for growth in the industry and how it will change the way we do business.

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All You Need To Know About The Digital Retail Forum 2019 Edition

By:Greg Brophy9422325

Your guide into what this years DRF 2019 will look like and what we expect to see from this year's conference that brings together the most exciting members of the retail industry.

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Power to KaiOS for World’s First 3G Smartphone in Africa

By:Greg Brophy9422325

New 3G Smartphone technology by KaiOS bridges the connectivity gap in Africa. The new range of smartphone is expected to connect Africa cheaper and easier!

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How Gyms Can Effectively Use SMS Marketing

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A list of 10 ways gyms can use SMS marketing to generate new signups and also encourage repeat customers.

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WhatsApp Providing A Green Light With Pay-To-Use Tools!

By:Greg Brophy9422325

With WhatsApp being part of so many users lives, businesses have also started using it as a way to communicate with their clients. We take a closer look at how at the new pay-to-use tools by WhatsApp.

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16 Reasons Why Text-Based Marketing is The Trend to Follow!

By:Greg Brophy9422325

Take a peek at why text-based marketing should not be overlooked in your business strategy. Research shows that text marketing is a key to success factor!

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Case Study: New Innovative iTouch Omni-channel Platform

By:

Today so many messaging tools are to manage your business' marketing function. iTouch has launched an innovative solution to help you manage all your message types in one centralised system.

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Facebook Testing out Augmented Reality Advertising

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Find out more about how social media giant Facebook is using augmented reality technology to engage with their users.

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Why Marketers Still Have Faith in SMS Marketing in 2018

By:Greg Brophy9422325

If marketers are still firm believers in SMS why should you not include this channel in your strategy? We look at all the reasons to say yes to SMS.

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A tribute to World Emoji Day: The International Language of the Digital Age

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Today we pay a tribute to World Emoji Day and take a closer look at how this International Language of the Digital Age has come to be. We look and how emojis have evolved and how they are used as a tool to aid education and marketing today.

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How Bulk Messaging Can Be Used To Drive Video Marketing Efforts

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We've put together an alternative strategy to broadcast your video messaging with the use of bulk messaging tools like SMS, MMS or Rich Media Messaging like our very own MEMS product

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Google wants to add augmented reality to its Chrome browser

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Google's Chrome browser looks set to get a major update with the introduction of augmented reality for both desktop and mobile devices

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WhatsApp Begins Monetisation By Launching Its Business App

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WhatsApp for business app is here and it could change the way small business trades are done especially in mobile first landscapes like Africa

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Convert your excercise into cash with Sweatcoin

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Sweatcoin is an Android and iOS based app that offers fitness enthusiasts an additional incentive to exercise in exchange for digital currency.

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Why Brands Should Pay Attention to Contextual Content In Messaging

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We explore how emojis, gifs, memes and animated stickers are a branding opportunity waiting to be exploited in the growing text message, instant messaging & social media space

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Why Enterprise Messaging Solutions are iTouch’s Claim To Fame Application

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Why our enterprise messaging solutions have helped local and international businesses create, send, manage and report on all their bulk messaging activities.

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Mobile Marketing Strategies For The Mobile Marketer

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eCommerce will continue to grow in the mobile space and there are tactics you can use to make mobile marketing a core business function

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Bulk Messaging Has Gotten Smarter With The iTouch MEMS Platform

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We break down what rich communication services are and 5 actionable strategies businesses can use to leverage this technology to improve their mass communication

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Top 10 Grossing Business Apps for 2017

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Itouch takes a closer look at the Top 10 most profitable mobile business apps for 2017. Discover who has it made this year.

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Case Study: Theatre Improves Attendance & Walk In traffic Using Bulk SMS

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We take you through one of our success stories helping a client harness the power of Bulk SMS to improve their marketing communications and eventually sales.

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Mobile Reshapes B2B marketing

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The mobile landscape has opened up a few way of interacting with companies and B2B businesses are no exception as mobile now redefines they way B2B purchases and decisions are made

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Mobile network provider USSD codes in Ghana

By:Greg Brophy9422325

Find a complete list of useful USSD codes Ghanaian subscribers of all networks should know about and even some new ones you should try out

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