iTouch Executive Chairman Waheed Adam has been nominated as a candidate for the MEF Global Board elections for 2019. 

MEF is the global trade association for companies wishing to monetize their products & services via mobile. Headquartered in London with operational chapters and offices in Asia, EMEA, Latin America, Middle East, Africa and North America, MEF is a member network with international reach and strong local representation; ideally placed to drive market growth. Established in 2000, MEF represents the total mobile ecosystem providing an impartial and powerful voice for pioneering companies from across the mobile content and commerce value chain.

To see the complete list of candidates, check out the MEF Website.

iTouch and MEF

Waheed's nomination for the MEF Global board

Waheed has been an active member in various areas of the MEF organisation, and during that time his set out to achieve some goals namely. 

  1. Successfully enrolled a few companies, one a global player in the telco space (TATA), and more locally, one in Nigeria too. 
  2. Driving home the concept of a “member-led” organisation, where members would push the country/region in a sustainable and intended format set out by the Global Board. 
  3. Began the first such “member-led” initiative to form a collaboration with WASPA (Wireless Application Services Provider) in South Africa. 

I don’t take the opportunity of sitting on the Board lightly as with it comes the responsibility of ensuring that we as forerunners determine our collective future. However, it is key that all stakeholders must be invited to participate to create the real value for members and it is therefore the Boards responsibility to set the stage. This requires a paradigm shift within and I intend to assist to achieve this. - Waheed Adam

More on Waheed Adam

Waheed Adam is a serial entrepreneur who started his career as an activist fighting discrimination in Apartheid South Africa at the age of 22. He lives by the motto “through tragedy comes opportunity” and launched his first company ‘the Prime Group’ in 1988. Today, the Group comprises businesses in multiple sectors with a core focus on mobile.

In 2005, Waheed served as co-founder of iTouch Nigeria, one of the first international VAS companies to set up local presence. In the absence of a MEF Guide to doing business in Nigeria, many a hard lesson was learnt and turning the company into a success was no mean feat.

Waheed has previously been elected to stand on MEF's EMEA board, and he is also a member of the Entrepreneurs Organisation (EO) and serves on the EO Board as Learning Chair and as President-Elect for the Cape Town Chapter.

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