What is RCS?
If you want to know more about how MEMS work check out our post - How MEMS work
Now that you have a better what MEMS are, you're probably wondering how can I incorporate into MEMS into my bulk messaging efforts and strategies. As a pioneer in the field of bulk communication, we've put together 5 ways in which businesses can use MEMS to improve their marketing and messaging efforts.
1. Images & Gifs
We all have the perception that messaging is just plain old text and perhaps a hyperlink to a website, phone number or email addresses. But with MEMS you are able to give users a richer experience with your campaigns by including images or GIFs, these banners can display just like an email or a traditional display banner ad. These are great for direct marketing campaigns especially ones that are time sensitive.
2. Embedded video
When you host your videos with a video service like YouTube you can send this directly using MEMS and have people access the video directly from your bulk messages. This is great for video ads and instructional videos
3. Secure and non-secure PDFs
Gain valuable customer data by sending out surveys directly to all your customers or segmented lists and have them answer your questions. Answering surveys directly on your phone can give you a range of quantitative and qualitative data.
Take advantage of rich bulk communication
Now that you have a feel for how MEMS can kick start or revitalise your ailing communication campaigns don't you think its time to explore this channel for your 2018 marketing mix? Let us know what you think in the comments section below.
Want to know more about MEMS?
Then check out what our chairman Waheed Adam has to say about A2P messaging like RCS