What has 10 years of iPhone brought us

It has been 10 years since Steve Jobs took to the stage at his keynote speech in 2007 and blew the world away with his announcement. He made a fundamental statement that has shaped mobile over the last 10 years, with the release of the very first iPhone.

When the iPhone was announced, Steve referred to it as three devices one-“a widescreen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device”.

The iPhone paved the way for the smartphone evolution and became the first step to begin that change, which has lead us to the close attachment and relationship we all have to our phones in 2017.

Let’s take a look at the evolution of the iPhone, from its humble beginning, to its empire present.

How the iPhone has evolved

 
iPhone
 
Announced: 9 January 2007
Released: 9th June 2007
Retail price:
$499 – 4GB Storage
$599 – 8GB Storage
Camera: 2 MP
Colours:  Grey with black edging.
Units Sold: The iPhone sold 1 Million units within the first 74 days.
 
iPhone 3G
 
Released: 11 July 2008
Retail Price:
$399 - 8GB storage
$499 - 16GB Storage
Camera: 2 MP
Colours: White or Black
New Features: GPS and 3G Data
Units Sold: 1.7 million in 2008 and 5.4 million since 2007
 
iPhone 3Gs
 
Released: 19 June 2009
Retail price:
$99 – 8GB Storage
$199 - 16GB Storage
$299 – 32GB Storage
Camera: 3 MP
Colours: White or Black
New Features:  Video recording (VGA) and Voice control.
Units Sold: 3.79 million in 2009 and 21.2 million since 2007
 
iPhone 4
 
Released: 24 June 2010
Retail price:
$199 - 16GB Storage
$299 – 32GB Storage
Camera:
Front: VGA
Rear: 5 MP
Colours: White or Black
New Features:  Retina Display and Front camera
Units Sold: 3.79 million in 2010 and 51.3 million since 2007    
 
iPhone 4s
 
Released: 4 October 2011
Retail price:
$199 – 16GB Storage
$299 - 32GB Storage
$399 – 64GB Storage
Camera:
Front: VGA
Rear: 8 MP
Colours: White or Black
New Features:  
-       Siri voice assistant
-       1080p video recording
-       SIM card slot
-       iCloud connectivity
Units Sold:  20.34 million in 2011 and 129 million since 2007
 
iPhone 5
 
Released: 21 September 2012
Retail price:
$199 – 16GB Storage
$299 - 32GB Storage
$399 – 64GB Storage
Camera:
Front: 1.2 MP
Rear: 8 MP
Colours: White or Black
New Features:  
-       LTE support
-       Lightning connector replaced 30-pin connector
Units Sold:  26.03 million in 2012 and 244 million since 2007
 
iPhone 5s
 
Released: 20 September 2013
Retail price:
$199 – 16GB Storage
$299 - 32GB Storage
$399 – 64GB Storage
Camera:
Front: 1.2 MP
Rear: 8 MP
Colours: White, Black or Gold
New Features:  
-       Touch ID fingerprint
-       Slow-motion video
-       White/gold colour scheme
Units Sold:  31.24 million in 2013 and 388 million since 2007
 
iPhone 5c
 
Released: 20 September 2013
 
Retail price:
$99 – 16GB Storage
$199 - 32GB Storage
 
Camera:
 
Front: 1.2 MP
Rear: 8 MP
 
Colours: Blue, Green, Yellow, Pink and White
 
New Features:  
-       Apple’s “inexpensive” iPhone
-       Plastic body comes in five bright colours.
 
Units Sold:  31.24 million in 2013 and 388 million since 2007
 
iPhone 6
 
Released: 19 September 2014
 
Retail price:
$199 – 16GB Storage
$299 - 32GB Storage
$399 – 128GB Storage
 
Camera:
Front: 1.2 MP
Rear: 8 MP
 
Colours: Grey, Dark Grey and Gold
 
New Features:  
-       Larger display
-       Apple Pay digital wallet
-       Retina HD display
 
Colours: Grey, Dark Grey and Gold
 
New Features:  
-       Larger display
-       Apple Pay digital wallet
-       Retina HD display
-       Optical image stabilisation
 
Units Sold:  35.2 million in 2014 and 551 million since 2007
 
iPhone 6 Plus
 
Released: 19 September 2014
 
Retail price:
$299 – 16GB Storage
$399 - 32GB Storage
$499 – 128GB Storage
 
Camera:
Front: 1.2 MP
Rear: 8 MP
 
Colours: Grey, Dark Grey and Gold
 
New Features:  
-       Larger display
-       Apple Pay digital wallet
-       Retina HD display
-       Optical image stabilisation
 
Units Sold:  35.2 million in 2014 and 551 million since 2007
 
iPhone 6s
 
Released: 19 September 2015
 
Retail price:
 
$299 – 16GB Storage
$399 - 32GB Storage
$499 – 128GB Storage
 
Camera:
 
Front: 5 MP
Rear: 12 MP
 
Colours: Grey, Dark Grey, Gold and Pink
 
New Features:  
 
-       Multi-Touch interface
-       Live Photos feature
-       4K video
-       Monthly payment upgrade plan
 
Units Sold:  47.5 million in 2015 and 773 million since 2007
 
iPhone 6s Plus
 
Released: 19 September 2015
 
Retail price:
$299 – 16GB Storage
$399 - 32GB Storage
$499 – 128GB Storage
 
Camera:
Front: 5 MP
Rear: 12 MP
 
Colours: Grey, Dark Grey, Gold and Pink
 
New Features:  
-       Multi-Touch interface
-       Live Photos feature
-       4K video
-       Monthly payment upgrade plan
 
Units Sold:  47.5 million in 2015 and 773 million since 2007
 
iPhone SE
 
$399 – 16GB Storage
$449 - 64GB Storage
 
Camera:
Front: 1.2 MP
Rear: 12 MP
 
Colours: Grey, Dark Grey, Gold and Pink
 
New Features:  
-       Replaces iPhone 5s
-       Does not include 3D Touch
 
Units Sold:  51.2 million in 2016 and 948 million since 2007
 
iPhone 7
 
Released: 16 September 2016
 
Retail price:
 
$649 – 32GB Storage
$749 - 128GB Storage
$849 – 256GB Storage
 
Camera:
 
Front: 7 MP
Rear: 12 MP
Colours: Black, Grey, Gold and Pink
 
New Features:  
-       Dual rear camera system
-       Water resistant
 
Units Sold:  45.1 million in 2016 and 1.03 billion since 2007
 
iPhone 7 Plus
 
Released: 16 September 2016
 
Retail price: 
$769 – 32GB Storage
$869 - 128GB Storage
$969 – 256GB Storage
 
Camera:
Front: 7 MP
Rear: 12 MP
 
Colours: Black, Grey, Gold and Pink
 
New Features:  
 
-       Dual rear camera system
-       Water resistant
 
Units Sold:  45.1 million in 2016 and 1.03 billion since 2007
 
iPhone 8
 
Released: 12 September 2017
Retail price: $700
Camera:
Front: 7 MP
Rear: 12 MP
Colours: Silver, Space Grey, Gold
New Features:  
-       Faster processors
-       Can charge wirelessly
 
iPhone 8 Plus
 
Released: 12 September 2017
Retail price:  $800
 
Camera:
Front: 7 MP
Rear: 12 MP
Colours: Silver, Space Grey, Gold
 
New Features:  
-       3GB RAM
 
iPhone X
 
Released: 12 September 2012
Retail price:  From $1000
 
Camera:
Front: 7 MP
Rear: 12 MP
 
Colours: Black, Grey, Gold and Pink
 
New Features:  
 
-       OLED screen
-       Display that runs edge to edge
-       Removal of home button, replaced by Face ID
 
With the evolution of the iPhone, 10 years later, being bigger, better and faster; their possibilities are boundless for Apple in the next 10 years to follow.
 
Evolution of the iPhone

The iPhone Generation

The iPhone has grown up before our eyes over the last 10 years and become a real powerhouse and a platform that has driven the growth of mobile introduced us to apps, voice commands, mobile photography, social media, mobile commerce and more.

Clearly, the future looks bright for the tech giant and its flagship product and we look forward to another 10 years of growth and innovation in this industry.

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