The Mobile Marketing Industry in a nutshell
We have shifted into the digital age where large amounts of information are available at our fingertips. The problem is no longer access to information but rather the ability to filter this information to make it usable and relevant.
Faced with this dilemma has firm’s constantly looking for innovative ways to inform consumers of their products, offerings, promotions and latest news.
Simplify your message
SMS-marketing has been around for a while and has been the basis for the mobile market industries rapid growth over the last few years. Due to the simplistic nature of an SMS in a myriad of notifications and messages, it has managed to reinvent itself as a powerful marketing tool that has recently seen growth.
The positive growth prospects of this industry have brought with it many competitors both old and new.
Picking a service provider
Brand loyalty and experience are important factors in marketing these products and iTouch has an advantage in all these aspects.
We have been in the business since 1995, which has allowed them to gain considerable data and expertise in the field. During that time, we've been able to master and refine technologies and add new products to our portfolio all dedicated to mobile marketing.
Apart from our product offerings, we are also able to operate on both a national and global scale. Making it easier and reducing duplication costs by allowing clients to use one service provider across borders.
The industry as a whole
While the telecommunications industry, enjoys a healthy year on year growth and attracting Investors looking to focus on this industry brings with it a new problem, increased competition.
Established firms currently in this industry are seeing increased competition as the barriers to entry decrease and more players enter the market. Service providers in this industry must continuously be innovating, refining the technology and keep up to date with trends to reduce the risk of failure.
When searching for a bulk messaging or mobile marketing service provider experience is everything. While there may be cheaper options, it may mean additional costs down the line. Using a specialist in communications can increase productivity, reduce variable costs and ensure a favourable cost per lead rate.
For more information on mobile marketing, feel free to contact us here, and we will arrange an appointment to meet you.