Huawei Innovating smartphones

The Chinese manufacturer has aggressively intruded the South African market and has since become one of the most powerful smartphone producers in the country.

Huawei's smartphone market share has increased dramatically since it took its first solid steps in the smartphone world with the Ascend P1 S in 2012. According to estimates, the company now sits in third place in global smartphone shipments, behind Apple and front-runner Samsung.

Who they are

HUAWEI's products and services are available in more than 170 countries and are used by a third of the world's population, ranking third in the world in mobile phone shipments in 2015. Sixteen R&D centres have been set up in the United States, Germany, Sweden, Russia, India, and China.

HUAWEI Consumer BG is one of HUAWEI's three business units and covers smartphones, PC and tablets, Wearables and cloud services, etc. HUAWEI's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

Their popularity

Huawei has become the king of Android phones around the world. Their constant innovation and improvements with every model they release have seen its favour with consumers skyrocket.

Although they are competing with iPhone and Samsung, Huawei has created an edge for themselves by partnering up with Leica and using their Leica technology in order to improve their camera experience.

This boasts Huawei as having one of the most exclusive cameras types within their P series smartphones which host amazing lenses and artificial intelligence photography.

While Huawei has another big iPhone to contend with, the iPhone X, as well as the iPhone 8 and 8 Plus. The critically acclaimed P20 Pro at the end of March 2017, which, according to reports, has made the P20 series a smash hit and contender.

The P series

Huawei says that sales for its new P20 series of devices have exceeded those of its predecessor, the Huawei P10 series by 60% over the past six weeks since launch.

Sales of the P20 Lite are also up by 150% compared to the P10 Lite for the same period, Huawei said.

"The Huawei P series has established itself as the benchmark of exquisite design and best-in-class photography. With the P20 series Huawei has brought to market devices that revolutionise the use of innovative technology and premium design, making them some of the most desirable smartphones on the planet," said vice president Huawei Consumer Business Group Southern Africa, Likun Zhao.

What they want you to remember

Huawei South Africa marketing director, Akhram Mohamed, said:

"We invest a large amount of resources to connect with our consumers in meaningful ways. Over the last few years, customers have come to know Huawei as a brand that offers reliability and excellent service but also as a global brand with local culture".

With such ideals, there is no need to question how Huawei has reached success and changed the smartphone game for their android consumers.

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