Augmented Reality can turn print media into a multi-media resource, from video content to 3D models that illustrate design mock-ups or offer interactive and informative product experiences.
With this technology, the world becomes a boundless source of digital information that can be utilized in a wide range of industries (mentionable case studies include medical, emergency services, advertising, art & tourism, GPS Navigation and motoring).
Augmented reality campaigns allow you to be as creative and outlandish as possible with the way you market your products or services. Create hybrid digital and experiential marketing campaigns with viral potential.
Augmented Reality is a live interaction be it direct or an indirect view of a physical, real-world environment whose elements are augmented by computergenerated sensory input. AR includes the use of elements such as sound, video, graphics or GPS data.
By contrast, virtual reality replaces the real world with a simulated one.
A simple definition would be:
“The overlay of digital content, in a real world setting, using your phone camera, your webcam or any other form of visually adept wearable computing.”
The development of Augmented Reality Technology to assist industries with precise site or field information in real-time is today a foreseeable reality to be used in almost any domain.
A project management in building and construction will be more easily and safely carried out when site managers can virtually view and monitor work in progress in real time through Augmented Reality markers placed on parts or equipment being built.
Pointing a camera to factory on-site piece of equipment can match it to the digital map of the plant and verify it is in its designated location, not only freeing the staff from cumbersome paper layout plans but also providing the operators with virtual reality contextual information.
Industry decision makers can make timely decisions when management foresees how a piece of equipment or a machine once built will fit in its final environment, by merely looking at the superimposition of field data fed through Augmented Reality Systems.
Augmented Reality gaming is merging with social network solutions and ready for the mainstream with a new immersive way to experience challenges.
Young social networkers can play virtual games on many devices, from home or on the go in a fully interactive manner where they own body or face movements act as a game controller.
When Social AR game is associated to your product, to your brand message, it creates the possibility of massive player engagement and can drastically increase brand recognition. This is a key factor to success that can generate thousands of qualified leads.
Costs of augmented reality apps or campaigns can be very costly depending on the size and scale of execution as well as integration needs. AR campaigns are perfect for brand building as well as lead generation depending on the clients CPA range.