Short Codes can be used in a variety of ways however the most popular uses to date are:
A short-code is a dedicated short number, usually 5 digits in length, for a service, product or company that customers can access for information and services.
Every company should have their own dedicated short-code number so that their customers can reach them 24/7 to access information, services and also interact.
In South Africa Short Codes are 5-digit mobile numbers allocated by cellular networks to registered WASPS such as iTouch. These Short Codes are compatible across all cellular networks. They are rated according to the price a mobile user will be charged by their network provider for sending an SMS to the code. Some codes are standard rated meaning the mobile user will only be charged according to their prevailing SMS contract or pre-paid rate for sending an SMS to the code. Others are premium rated. Meaning the mobile user will pay an additional SMS fee whenever sending an SMS to such a code.
The short-code 3 50/50 in South Africa - launched by iTouch, is a good example of customers embrace the interaction when it’s easy and inexpensive